Vallejo Mayor Bob Sampayan — 2016
Vallejo Councilmember Robert McConnell
Solano County Supervisor Monica Brown
These are part of a series of spots for animal rights group SHARK (Showing Animals Respect and Kindness) that protest mistreatment of animals at the Reno Rodeo. The client had great footage and came to us with a basic edit and voice-over that was not broadcast ready or as compelling as it could be. We added music, color grade, titles, sound effects, additional footage, a final audio mix and refined the concept with Cres Velliucci at IPIMedia in Sacramento. This is the original :30 spot before we worked on it: HERE
This fifteen second spot was done for the anti-drone warfare group Know Drones (www.knowdrones.com). The footage is from the documentary Wounds of Waziristan and was used with permission from the filmmakers. The work here involved editing documentary footage into a hard hitting spot and creating a cohesive soundscape that unifies the images and works to convey a clear message in a short time. Done with Cres Vellucci at IPI Media who wrote the copy.
- Marc did a sensitive, intelligent job of selecting and editing images to produce an extremely powerful 15 second spot. I was surprised that such an effective narrative could be packed into such a tiny bit of time. And he did this quickly and efficiently. – Nick Mottern – Coordinator – KnowDrones.com
ATTENTION IN THE MEDIA
- WARISACRIME.ORG — March 4, 2015 This advertisement does a number of things in 15 seconds that U.S. television has not done before. It presents a moral case against drone murders (the U.S. government’s terminology, and strictly accurate). It opposes drone murders as illegal. It shows victims. It provides the name and website of an organization opposing drone murders. And it directly asks drone “pilots” to refuse to continue. It also makes the Nuremberg argument that an illegal order need not (in fact must not) be obeyed.– from author David Swanson — LINK
- GUARDIAN UK ARTICLE — Graphic anti-drone video ad to run on television near US air force basesCreated by group of US military veterans who ask pilots to ‘refuse to fly’Version featuring images of wounded and dead children to run only after 10pm — A group of US military veterans is hoping to put a stop to the use of drone strikes with a graphic TV ad campaign which will run near drone operating bases across the US this month.The 15-second television spots – thought to be the first anti-drone ads to run on US television – will air during the daytime throughout April in the Sacramento region, near Beale air force base, and asks drone pilots to “please refuse to fly”. LINK
- VICE NEWS – Graphic New Veteran-Sponsored Ads Are Asking Drone Pilots Not to Fly – By Arijeta LajkaApril 10, 2015 | 9:45 amA group of anti-drone US military veterans want to put an end to American’s campaign of drone strikes in foreign countries, and they’re now taking the fight to prime time by directly calling on Air Force pilots to stop the destruction through a series of graphic television spots. LINK
- RUSSIA TODAY (RT NEWS) FEATURE — LINK
- SACRAMENTO BEE — Military veterans target U.S. drone strikes in TV ads – BY ROBERT D. DÁVILA — 04/08/2015 3:52 PM – A group of military veterans is taking aim at U.S. drone strikes overseas with graphic TV ads directly asking Air Force pilots to stop flying the unmanned aircraft, calling the operations immoral and illegal. The ads are the first commercials opposing U.S. drone operations ever shown on American TV, according to sponsors, which include the Veterans Democratic Club of Sacramento County and the Sacramento chapter of Veterans for Peace. LINK
Who says politics can’t be fun? We went for a Monty Python-esque feel on this one.
Here is one we did with our media partners IPI Media in Sacramento for well known anti-war activist Cindy Sheehan in her run for California Governor. Yes, we were unkind to Jerry Brown.
Sometimes a last minute message needs to get out to the voters FAST. When there simply isn’t time for field production, the use of available royalty free media (the sharks in this case) combined with other elements can be an effective tool when used creatively. Both turn around and price were a factor in this spot. We were able to produce and get this ready to air in less than 24 hours on a very modest budget.
Werner Herzog famously said, “Never work with animals. They won’t do what you want.” – Well, sometimes it pays to bend the rules. In this case the candidate’s well behaved Golden Retriever provides a softer touch in a race with plenty of attack ads.
Here is an example of a campaign that focused on simple talk from the candidate. One in a series on different issues.
Strong images can help get the message across in a :15 spot.
This is a true classic boiler plate spot. Green screen, small unmarked bills and jumper cables.